Mr.Lawrence is a Milan-based strategic design consultancy founded by Annalisa Rosso and Francesco Mainardi. We foster meaningful connections in the contemporary design world. Balancing creativity and design, research and industry, we open unseen dialogues and define new market perspectives.

Selected Clients:

1stDibs . Ambientec . Artshell . B&B Italia . Canberra Design Festival . Design Miami/ . Designblok Prague . DesignSingapore Council . Editoriale Domus . EMU . ETEL . Four Seasons Hotels and Resorts . Irthi Contemporary Crafts Council UAE . Istituto Marangoni . LA ROQQA Hotel . MAC - Milano Art Community . Marsèll . Ministero degli Affari Esteri . Mondadori Media . NEMO Group . Salone del Mobile.Milano . Silvia Fiorucci Collection . SPOTTI . ULTRA . WGSN

Services:

Brand Positioning

through 3 types of services:

Design Strategy:

A strategic point of view about design, product, communication and market.

Creative Direction:

Special projects and activations involving design and other disciplines.

Awareness:

Connections with the global creative society, research and scouting.

Francesco Mainardi is a designer specialized in strategy, brand and design management. In 2018 he co-founded Mr.Lawrence studio. He has worked with Italian and international companies and institutions as an innovation and design consultant on projects in Italy, Spain, China, UK and USA. Previously he worked as worldwide brand manager and business developer for Santa & Cole, a company that publishes interior lighting products, street furniture and books, based in Barcelona, Spain. In 2012 he returned to Italy, in Milan, where he founded theBrandist, an agency focused on professional consulting in branding and design strategy. He has been a guest professor for several international universities and schools. Since 2015 he is teaching Design Management at Istituto Marangoni Milano.

Annalisa Rosso is a design specialist, writer, and curator. Co-founder of Mr.Lawrence studio. Currently Editorial Director and Cultural Events advisor for Salone del Mobile.Milano, formerly editor-in-chief of Icon Design magazine and Domus web. Rosso has curated international exhibitions and site-specific projects, and has participated in relevant design events as a public speaker (among others: TEDx, New York Design Week, Design Canberra Festival, Design Miami/ Basel), and as a juror (Design Parade in Hyères, The Design Prize in Milan, Designblok in Prague). She is Four Seasons Brand Ambassador, and nominated Design Ambassador for the Italian Design Days in Prague, Hong Kong, and Copenhagen. She is part of the Honorary Committee at Collectible fair in Brussels, of the Expert Committee at Madrid Design Festival, and of The Advisory Hive of Società delle Api, the non-profit organization founded by collector and philanthropist Silvia Fiorucci.